Media Strategy and Relations



• Skilled and proven marketing and communications strategist.
• Track record of successful brand development and building in the marketplace
• Experienced in crafting national campaigns that have regional and local roll-out
• Experienced in corporate marketing and communications, both internally and externally
– including crisis preparedness and execution.

Vice President, Corporate Marketing and Communications:
Services Group of America, Seattle, WA
Corporate media strategist and spokesperson, crisis director, communications counsel to
the CEO and central information resources executive.
(See index for list of responsibilities).

• Directly responsible for all community and employee relations of all FSA, AM and SSA
distribution centers, Misty Isle Farms ranch issues and marketing and all of the real
estate holdings under corporate ownership.
• Chief marketing and communications strategist.
• Chief strategist and writer for online information and marketing initiatives, executive
speeches, media interview training and crisis counsel.
• Staff counsel on crisis preparedness and execution.
• Employee ombudsman and staff director of internal and external image management for
legal, ethical and interstate corporate operational issues.
• Secured USDA certification, branded and launched Misty Isle Farms brand Natural Black
Angus Beef through retail grocery outlets and foodservice operations regionally.
• Named, branded and introduced American West Quarter Horses 40-acre boarding and
training center in Scottsdale, AZ to national and regional audiences.

Executive Vice President, General Manager:
Orange County Region Hill & Knowlton, Los Angeles, CA

• Opened first Orange County office and grew it to the largest corporate consumer and trade marketing communications firm in the region.
• Managed the national consumer marketing and corporate issues management for Mazda Motor of America (including the launch of all vehicle offerings and the national sales
success of the Mazda Miata).
• Launched Earthlink Network and subsequent public offering.

Vice President, Manager:
Carl Byoir & Associates - Los Angeles, CA

• Managed national public information campaign for Continental Airlines’ first Chapter 11
• Introduced Los Angeles Sports Foundation for First Interstate Bank.
• Created the first rock and roll music walk of fame on Sunset Boulevard called Rock Walk
for the Guitar Center which has since inducted more than 200 famous rock
personalities with national and international acclaim satisfying corporate positioning
• Conducted regional consumer marketing campaigns for Downey Savings and Butterfield
Savings both resulting in highly profitable financial turn-around.

Account Supervisor:
Edelman Worldwide - Los Angeles, CA

• Managed the Fuji Film sponsorship of the Los Angeles Olympic Games and the US
Olympic Teams and promoted it to a national audience. Silver Anvil national
award winner.
• Launched the first mini-van for Chrysler Corporation in the California market.
• Introduced the first rock and roll video game for Data Age nationally featuring
the platinum recording group Journey.

Director, Public Relations:
Steamboat Resort - Steamboat Springs, CO

• Strategic development and execution of all national and regional consumer and trade
marketing communications program.
• Developed successful strategy and national consumer marketing campaign to attract
skiers during the year of no snow in Colorado.
• Responsible for marketing strategies well in advance of following seasons being ready for
timely execution.
• Crisis and litigation manager concerning media relations.

Director, Public Relations and Merchandising:
World Pro Skiing Tour/NASTAR (Worldwide Ski Corporation) - Aspen, CO

• Developed branding strategy for Tour recognition.
• On site media management and news fulfillment for tour weekly results from Europe, US,
Canada and Japan.
• Developed merchandising strategies and execution plans for Pro Tour promotional
•Developed promotional campaigns for the NASTAR series of amateur national and regional
ski racing events and championships.

Account Executive:
Cole & Weber - Seattle, WA

• Managed the Westin hotel and resort property corporate communications activities world
• Managed the World Pro Skiing public relations activities for the Rainier Bank local Tour
stop sponsorship (three years).
• Developed strategy and executed Seattle visitor traffic development campaign during the
bleak winter months for the King County Visitor and Convention Bureau.

Professional Associations

Washington State Licensed Private Investigator.
Professional affiliations include Board of Directors of the Association of Washington
Business; board member of the Seattle chapter of Marketing Communications
Executives International; board member of The College club of Seattle and member of the
Downtown Seattle Association. Guest lecturer and student mentor for School of
Communications, University of Washington.
Awards: Silver Anvil (PRSA) – Fuji Film Olympics Sponsorship
Telly Award – Services Group of America/Misty Isle Farms video
International travel experience: Northern and Central Europe; Africa; China; USA; Canada
and Mexico. Interests include skiing, classic cars and vintage auto racing.

Table of Clients

World Pro Skiing Tour/NASTAR (Worldwide Ski Corporation) - Aspen, COThis experience included company and product launches, marketing and issues management, competitive positioning, brand development, marketing strategies and execution in an array of industries including:
Retail Isle Farms Natural Black Angus Beef)
Technology (Earthlink Network; Toshiba Computers; Odetics; Rainbow Technologies;
Ingram Micro)
Automotive (Mazda Motor Corporation; Chrysler Corporation; Bridgestone)
Aviation (Rogerson Aircraft; Hiller Helicopter; Anchorage International Airport;
Fairbanks International Airport)
Food and Dining (Food Services of America; Starkist; Bumble Bee Tuna; Sunkist;
California Avocado Commission; Misty Isle Farms Natural Black Angus Beef)
Sports and Entertainment (Guitar Center; Yamaha Music Equipment; Fuji Film Los
Angeles Olympic Games/US Olympic Committee sponsorship; World Pro Skiing
National Hot Rod Association; World Windsurfing Championships; Los Angeles Sports
Foundation; Data Age Video Games; Bridgestone Golf; Guitar Center)
Travel (Continental Airlines; Steamboat Resort; Copper Mountain Resort; Princess
Tours; Westin Hotels; Sheffield Hotels)
Builders Supplies (Spenard Builders Supply; Shakertown Shakes and Shingles;
Z Brick)
Cargo (Totem Ocean Trailer Express; Alaska International Air; Kenworth Northwest)

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